AR has appeared to be a very powerful way to interact with customers, Therefore, a wide variety of retailers and brands are exploring it...

RFID isn’t a new technology but in this last decade retailers have massively adopted RFID to face diverse challenges. See top use cases.

Fortnite is a great example of how Gen Zers are living digital (but real) lives and brands have noticed its potential to promote products.

Amazon Go is on the headlines but... are customers ready for unmanned stores? Is there a robust business case for retailers to adopt it?

#Instagram announced last March that it enabled the option to buy goods directly from their app, without the hassle of being redirected t...

Resumen ejecutivo En los dos últimos años estamos asistiendo a una proliferación masiva de los smart assistants, sobre todo en EEUU, lide...