TRCJul 14, 20207 minVirtual Try On: digital shopping experience at its bestAR has appeared to be a very powerful way to interact with customers, Therefore, a wide variety of retailers and brands are exploring it...
TRCFeb 11, 20205 minRFID in the fashion industry: from trend to realityRFID isn’t a new technology but in this last decade retailers have massively adopted RFID to face diverse challenges. See top use cases.
TRCJun 19, 20194 minFortnite. Digital communities. A new way of consuming fashionFortnite is a great example of how Gen Zers are living digital (but real) lives and brands have noticed its potential to promote products.
TRCMay 15, 20199 minAre unmanned stores the next big thing for supermarkets?Amazon Go is on the headlines but... are customers ready for unmanned stores? Is there a robust business case for retailers to adopt it?
TRCApr 15, 20194 minIS INSTAGRAM THE ULTIMATE FASHION MARKETPLACE?#Instagram announced last March that it enabled the option to buy goods directly from their app, without the hassle of being redirected t...
TRCMar 25, 201910 minVoice shopping, ¿revolución o evolución?Resumen ejecutivo En los dos últimos años estamos asistiendo a una proliferación masiva de los smart assistants, sobre todo en EEUU, lide...