AR has appeared to be a very powerful way to interact with customers, Therefore, a wide variety of retailers and brands are exploring it...

Fashion brands post-Covid have a long list of to-do’s in their agendas to adjust their business models to the new normality

Many voices are saying that Covid-19 may be beginning of the end of fast fashion. Is that true? Which are the real threats to fast fashion?

Europe is slowly emerging from Covid-19 outbreak. In this new context, what will be needed to bring customers back to stores?

The Covid19, has brought a quick and profound change in consumption habits worldwide. Which are the learnings & the new norm for retailers?

Which are the current options for luxury brands to fight against a growing issue such as counterfeiting? Which brands are leading the pack?

RFID isn’t a new technology but in this last decade retailers have massively adopted RFID to face diverse challenges. See top use cases.

Influencer marketing is not a new practice but it has quickly evolved to find new ways to monetize the legion of followers: ITC brands

Present and future of a relatively new source of revenues: the subscription boxes. Key players, figures and prospects.

Fashion has been in the spotlight due to its negative environmental impact. Which are the keys sustainability & the role of us as consumers?

Fortnite is a great example of how Gen Zers are living digital (but real) lives and brands have noticed its potential to promote products.

Interview with Alejandro Amado about the challenges of e-commerce at Easy, the Home Improvement banner of Cencosud.

Entrevista con Alejandro Amado, gerente comercial internet en Easy (Cencosud), en la que profundiza en la evolución del online en la cadena.

Amazon Go is on the headlines but... are customers ready for unmanned stores? Is there a robust business case for retailers to adopt it?

Intro The foundation of retailing would be making sure you make your customers happy through a personalized interaction and you are able...

#Instagram announced last March that it enabled the option to buy goods directly from their app, without the hassle of being redirected...

Why knowing your customer has become so critical nowadays? In a digitally powered, hypercompetitive retail context, it seems engaging...

The Rise of Direct-To-Consumer Traditional retailing value chain was, shortly explained, split between vendors, which produced a...

We live in a hyperconnected world where the demand for personalization is king, consumption habits and preferences may change almost in...

Inspiration is key for the fashion business as it means stimulating the customer to visit a given store to buy a specific garment....