TRCJul 14, 20207 minVirtual Try On: digital shopping experience at its bestAR has appeared to be a very powerful way to interact with customers, Therefore, a wide variety of retailers and brands are exploring it...
TRCJun 2, 20204 minTime to rethink fashion: fashion industry challenges ahead of Covid-19Fashion brands post-Covid have a long list of to-do’s in their agendas to adjust their business models to the new normality
TRCMay 8, 20205 minIs Covid-19 the catalyst for the end of fast fashion?Many voices are saying that Covid-19 may be beginning of the end of fast fashion. Is that true? Which are the real threats to fast fashion?
TRCApr 21, 20202 minDay one after lockdown: strategies for bringing customers back to storesEurope is slowly emerging from Covid-19 outbreak. In this new context, what will be needed to bring customers back to stores?
TRCApr 1, 20203 minRetail Reset. Prospects after the Covid19 pandemicThe Covid19, has brought a quick and profound change in consumption habits worldwide. Which are the learnings & the new norm for retailers?
TRCMar 9, 20206 minFake or Real? The challenge of product authentication for luxury brandsWhich are the current options for luxury brands to fight against a growing issue such as counterfeiting? Which brands are leading the pack?
TRCFeb 11, 20205 minRFID in the fashion industry: from trend to realityRFID isn’t a new technology but in this last decade retailers have massively adopted RFID to face diverse challenges. See top use cases.
TRCJan 21, 20204 minInfluencers moving one more step ahead: ITC (Influencer To Consumer) BrandsInfluencer marketing is not a new practice but it has quickly evolved to find new ways to monetize the legion of followers: ITC brands
TRCOct 29, 20195 minSUBSCRIPTION BOXES: PRESENT AND FUTUREPresent and future of a relatively new source of revenues: the subscription boxes. Key players, figures and prospects.
TRCSep 30, 20196 minCan Fashion really be sustainable?Fashion has been in the spotlight due to its negative environmental impact. Which are the keys sustainability & the role of us as consumers?
TRCJun 19, 20194 minFortnite. Digital communities. A new way of consuming fashionFortnite is a great example of how Gen Zers are living digital (but real) lives and brands have noticed its potential to promote products.
TRCMay 31, 20195 minConversations with... Alejandro Amado, Internet Commercial Manager at Easy, part of Cencosud GroupInterview with Alejandro Amado about the challenges of e-commerce at Easy, the Home Improvement banner of Cencosud.
TRCMay 31, 20195 minConversations with... Alejandro Amado, Internet Commercial Manager at Easy, parte del Grupo CencosudEntrevista con Alejandro Amado, gerente comercial internet en Easy (Cencosud), en la que profundiza en la evolución del online en la cadena.
TRCMay 15, 20199 minAre unmanned stores the next big thing for supermarkets?Amazon Go is on the headlines but... are customers ready for unmanned stores? Is there a robust business case for retailers to adopt it?
TRCApr 30, 20193 minInventory Management... Have you heard of it?Intro The foundation of retailing would be making sure you make your customers happy through a personalized interaction and you are able ...
TRCApr 15, 20194 minIS INSTAGRAM THE ULTIMATE FASHION MARKETPLACE?#Instagram announced last March that it enabled the option to buy goods directly from their app, without the hassle of being redirected t...
TRCApr 8, 20195 minKnowing your customer: from big data to quality dataWhy knowing your customer has become so critical nowadays? In a digitally powered, hypercompetitive retail context, it seems engaging wit...
TRCApr 1, 20194 minIs Nike bold DTC strategy paying off?The Rise of Direct-To-Consumer Traditional retailing value chain was, shortly explained, split between vendors, which produced a portfoli...
TRCMar 25, 20192 minThe retail of the future: digital and liquid yet humanWe live in a hyperconnected world where the demand for personalization is king, consumption habits and preferences may change almost in r...
TRCMar 25, 20193 minShopper inspiration in a digital worldInspiration is key for the fashion business as it means stimulating the customer to visit a given store to buy a specific garment. Inspir...